⁠"The perception of price and... Rafael Serradura

⁠"The perception of price and value begins with the visual sense, both directly and indirectly, by observing the surroundings and positioning. This perception is deepened by the behavioural response captured through hearing, in relation to the identity involved, and is grounded in the impact it exerts on the ambience and the ecosystem in which it is embedded."

Rafael Serradura, 2024