"Disruptive innovation in design... Rafael Serradura
"Disruptive innovation in design occurs when the conventional is challenged and the novel is explored without fear. In the off-site development process, rigorous testing, mockups, and studies are conducted until the desired alignment is achieved within the set timeframe. This process is grounded in the certainty that the final result will be not only impactful but also truly disruptive."
Rafael Serradura, 2024
